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This paper defines a theoretical framework for developing business intelligence support systems for customers analysis for a sales company. It will contribute significantly to the quality of analysis of certain segments of the market and to efforts to make best decisions in this area. This paper represents a theoretical basis for a practical implementation of all system components. A concrete company example shows that the suggested business intelligence model is producing expected results.
suggested citation:
Ljiljana Kašćelan and Biljana Rajković. "Business Intelligence Model For Customers Analysis For A Sales Company." Montenegrin Journal of Economics. vol. 4, no. 7, 2008, p. 17-27
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