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Archive
Volume 4 № 8
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Milenko Popović
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MARKET OF ARTISTIC WORK : CASE OF CREATIVE PAINTINGS
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Article title
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MARKET OF ARTISTIC WORK : CASE OF CREATIVE PAINTINGS
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Authors
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Milenko Popović
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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Z10; Z11; J22; J32
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Abstract
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Topic of this paper is an analysis of market for artistic works applied in the case of creative paintings. In the most of the paper we give survey of modern microeconomic analysis relevant for the art. In the part of article that treats behavior of artists and supply function of art we, however, have made an effort to give original contribution to the understanding of the problem. In the first part of article, which treat demand for art, we, first, apply clasical model of consumer behavior on the case of artistic works; than we explore influence of human capital on demand for art; and
finaly stress a fact that artistic work is followed with huge ammount of externalities. In the second part, which deals with analysis of production and supply of artistic works, special attention is devoted to behavior of artists which is characterized with almost total preference to creative work once basic needs are sutisfied. In this part of work we also
analyse equilibrium at market for artistic works as well as welfare effects of different subvention for art. Different market structures that might describe markets for artistic works are also analysed in this part of paper. Finaly in last, third part of article we emphasisse a fact that artistic works can be and should be regarded as investment. Accordingly, we present basics of inestment analysis for this sort of asset.
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Key words
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Art, Demand, Time Allocation, Supply, External Benefits, Investment
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Literature
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Abbing, H. (2002): Why are Artists Poor? The
Exceptional Economy of the Art, Amsterdam University Press,
Amsterdam, p. 367.
Abbing, H. (2004): "Living on the Edge: About
Subsidies, Incomes and Number of Artists", Paper presented
at the 13th ACEI conference in Chicago, June
2004, p. 24.
Abowd, J. M., Ashenfelter, O. (2002): "Using Price
Indices and Sale Rates to Assess Short Run Changes in
the Market for Inpressionist and Contemporary Paintings",
u Mosetto G. i Vecco, M.: The Economics of Art Auctions,
Milan.
Atukeren, E., Seckin, A. (2007): "On the Valuation
of Phychic Return to Art Market Investments", Economics
Bulletin, Vol 26, No 5, pp. 1-12.
Becker, G. (1964): Human Capital, Columbia
University Press, New York.
Becker, G. (1965): "A Theory of the Allocation of
Time", The Economic Journal, September, No 299, Vol
LXXV, pp.493-518.
Becker, G., Michael, R. T. (1973): "On the New
Theory of Consumer Behavior", Svedish Journal of Economics",
pp. 378-396.
Dixit, A. K. (1990): Optimization in Economic Theory,
Oxford University Press, p. 185.
Fase, M. M. G. (2001): Investments in Painting: The
Interaction of Monetary Reurn and Psychic Income, SUERF Studies,
Vienna, pp. 76.
Galenson, D. (2005): Anticipating Artistic Success (or
How to Beat Art Market): Lessons from History, NBER
Working Paper 11152, Cambridge, MA, p. 22.
Galenson, D. (2006): A Conceptual World: Why the
Art of the Twentieth Century is so Different from the Art of all
Earlier Centuries, NBER Working Paper 12499, Cambridge,
MA, p. 29.
Galenson, D. (2008a): The Back Story of Twentieth-
Century Art, NBER Working Paper 14066, Cambridge,
MA, p. 41.
Galenson, D. (2008b): The Globalization of Advanced
Art in the Twenieth Century, NBER Working Paper 14005,
Cambridge, MA, p. 75.
Galor, O., Weil, N. W. (1993): "The Gender Gap,
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Working Paper No 4550, p.30.
Ginsburgh, V. A. (2001): "The Economics of Art
and Culture", u Smelser, N, i Baltes, P., Eds., International
Encyclopediaof the Social and Behavioural Sciences, Elsever,
Amsterdam.
Ginsburgh, V. A., Throsby, D. (Ed) (2006): Handbook
of the Economics of Art and Culture, Volume I, Elsevier B.
V., p. 529.
Heilbrun, J., Gray, C. M. (2004): The Economics of
Art and Culture, Cambridge University Press, Cambridge,
UK, p. 410.
Madden, C. (1998): "The Economic Benefits of
Art", Art Council of New Zeland Toi Aotearoa, Discussion
Paper, p. 25.
Mankiw, G. N. (2004): Principles of Economics (third
edition), Thompson South-Western, USA.
Milinković, D. (2007): Uvod u ekonomiku kulture,
Institut ekonomskih nauka, Beogradska bankarska akademija,
Beograd, p. 240.
Spranzi, A. (2005): Art Economics: A New Approach,
Universita degli Studi di Milano, Dipartimento di Scienze
Economiche, Aziendali e Statistiche, Milano, p.
Stigler, G., Becker, G. (1977): "De gustibus non est
disputandum", American Economic Review 67, pp. 76-90.
Stiglitz, J. E. (2004): Ekonomija javnog sektora, Ekonomski
fakultet Beograd, Beograd, p. 844.
Throsby, D. (1994): "The Production and Consumption
of the Art: A view of Cultural Economist", Journal
of Economic Literature, XXXII, pp. 1-29.
Throsby, D. (2005): "On the Sustainability of Cultural
Capital", Research Paper, Macquarie University,
Department of Economics, p. 16.
Varijan, H. R. (2003): Mikroekonomija - Moderan pristup,
Ekonomski fakultet u Beogradu, p. 612.
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Esad Ahmetagić, Peter Harmath
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KNOWLEDGE BASED INCUBATORS IN THEORY AND PRACTICE
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Article title
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KNOWLEDGE BASED INCUBATORS IN THEORY AND PRACTICE
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Authors
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Esad Ahmetagić, Peter Harmath
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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D83; I20; M12; O32
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Abstract
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Incubators of knowledge, entrepreneurial incubators or business incubators are different names and approaches to the same process, improving the entrepreneurial spirit in the company or certain social environment. Entrepreneurial concept involves the creation of ideas that can commercialize the product or service to be profitable in the market. The article is introducing a special approach by linking university experts and their problem solving abilities with company in the need for their help. This article presents a case study of successful intervention of the "embedded" management team of experts as members of academic or scientific incubator in the company. After incubation period, presented in phases, the company became an independent enterprise, empowered, profitable and viable. We consider that this example could be one of the applicable models for the introduction of the concept of
entrepreneurship into our weakened companies.
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Key words
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Business incubators, Organizational design, Entrepreneurship, Management
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Literature
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Michael H. Mescon, Courtland L. Bovee, John V. Thill, Business Today, 10 th ed., Prenctice Hall,
2001.
Esad Ahmetagić, Peter Harmath, Projektovanje organizacija, Čikoš Holding Subotica, 2000.
Stjepan Han, "Rukovođenje IR - radom", Beograd, 1990.
http://www.business-navigator.biz/poslovni_centri/poduzetnicki_inkubatori_rh , 12.11.2008
Bajmocy Zoltan, Az üzleti inkubáció szerepe a vállalkozásfejlesztésben, Közgazdasági Szemle, LI.
évf., 2004. december (1132–1150)
http://www.idisc.net/en/ 05.11.2008
http://www.idisc.net/en/Article.38689.html 05.11.2008
http://www.merr.sr.gov.yu/sektori/poslovniinkubatori.php?lang=lat 10.11.2008
http://www.idisc.net/en/index.html
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Bagrat Yerznkyan
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GOVERNANCE CHOICE FOR KNOWLEDGE CREATION AND SHARING
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Article title
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GOVERNANCE CHOICE FOR KNOWLEDGE CREATION AND SHARING
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Authors
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Bagrat Yerznkyan
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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D83; O32
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Abstract
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A conceptual approach to the governance choice at the micro-level, relevant to the specific type of knowledge, is presented. It is based on the idea that the more basic is the type of knowledge the less available it is for the consumer and hence the less are opportunities for its transfer by the market mechanism. Each type of knowledge requires its adequate governance. The more this accordance, the less is the friction for knowledge creation and sharing mechanism operation, hence the less is the transaction cost, minimizing of which can be served as one of the possible criteria for choosing adequate governance.
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Key words
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is not available
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Literature
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Glaziev, S. (1993) "Economic Reform
Impact on Soviet R&D" in Serguei Glaziev and
Christoph M. Schneider (Eds), Research and Development
Management in the Transition to a Market Economy,
IIASA, Laxenburg, pp. 234-255.
Hodgson, G. (1988) Economics and Institutions:
A Manifesto for a Modern Institutional Economics,
Polity Press, Cambridge.
Maddala, G.S. (1983) Limited-Dependent and
Qualitative Variables in Econometrics, Cambridge
University Press, Cambridge.
Masten, S.E. (1993) "Transaction Costs,
Mistakes, and Performance: Assessing the Importance
of Governance", Managerial and Decision Economics,
vol.14, no.2, pp. 119-129.
Maturana, H.K., Uribe, G. and Frenk, S.
(1968) "A Biological Theory of Relativistic Color
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Maturana, H.K. and Varela, F.J. (1980)
Athopoiesis and Cognition: The Realization of the Living,
D.Reidel Publishing Company, Dordrecht.
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the Impact of Information: Defining the
Concepts", Information Processing & Management, vol.
33, no. 6, pp. 697-714.
Mirowski, P. (1988) "The Philosophical
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Computers and Cognition: a New Foundation for
Design, Ablex Publishing Corporation, Norwood.
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Radislav Jovović, Veselin Drašković
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BUILDING SUCCESFFUL KNOWLEDGE ORGANIZATION TROUGH KNOWLEDGEAPLICATION AT THE INDIVIDUAL AND ORGANIZACIONAL LEVELS
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Article title
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BUILDING SUCCESFFUL KNOWLEDGE ORGANIZATION TROUGH KNOWLEDGEAPLICATION AT THE INDIVIDUAL AND ORGANIZACIONAL LEVELS
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Authors
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Radislav Jovović, Veselin Drašković
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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D83; O32
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Abstract
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Knowledge application is the final step in the knowledge management (KM) cycle when the knowledge that has been captured, coded, shared, and otherwise made available is put to actual use. If this step is not accomplished success fully, all of the KM efforts will have been in vain, for KM can succeed only if the knowledge is used. However, it now becomes imperative to understand which knowledge is of use to which set of people and how best to make it available to them so that they not
only understand how to use it but believe that using this knowledge will lead to an improvement in their work. This paper will try to contribute theoretical understanding how to improve knowledge application in a enterprise.
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Key words
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Knowledge, Knowledge Application, Knowledge Internalization, Knowledge Reuse.
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Literature
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Bloom, B. (Ed.), (1956), Taxonomy of educational
objectives: book 1, cognitive domain, New
York: Longman.
Bloom, B., Mesia, B., and Krathwohl, R.
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Cohen, W. M., and Levinthal, D. (1990),
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35: 128-152.
Davenport, T., De Long, D., and Beers, M.
(1998), Successful knowledge management projects,
Sloan Management Review, 39(2): 43-57.
Dixon, N. (2000), Common knowledge:
how companies thrive by sharing what they know,
Boston: Harvard Business School Press.
Edmonds, G., and Pusch, R. (2002), Creating
shared knowledge: instructional knowledge management
systems. Educational Technology
&Society, 5(1).
Ford, N., Wilson, T. D., Foster, A., Ellis, D.,
and Spink, A. (2002), Information seeking and mediated
searching. Part 4. Cognitive styles in information
seeking, Journal of the American Society for
Information Science and Technology, 53(9): 728-
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Ganesan, R., Edmonds, G. S., and Spector,
J. M. (2001), The changing nature of instructional
design for networked learning, In C. Jones and C.
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Knowledge management for school-based educators,
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Webb, S. P. (1998), Knowledge management:
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Slobodan Aćimović, Marija Džopalić
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PUBLIC-PRIVATE PARTNERSHIP (PPP) AS A FORM OF COOPERATION
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Article title
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PUBLIC-PRIVATE PARTNERSHIP (PPP) AS A FORM OF COOPERATION
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Authors
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Slobodan Aćimović, Marija Džopalić
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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L33
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Abstract
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Public-private partnership (PPP) as a form of cooperation implies complex, long term strategy for bulding new, redisigning existing infrastructure facilities and enabling public servicies which need big
institutional changes and high capital investments. Proper choice and structured PPP model, suitable legal and regulatory framework, clearly defined responsibility and allocaton of risks creates prerequisite for successful implementation of the chosen model.
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Key words
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Public-Private Parnership, Analysis and Risk Allocation, Regulation of Price, Contract Forms, Contract Models, Cost of Capital.
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Literature
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Gulija, B. (2004), "Javno-privatno partnerstvo", dodatak, Euroscope, Bilten Europskoga dokumentacijskog
centra, god. 13, br. 73, lipanj.
European Commission (2003): "Guidelines for Successful Public – Private Partnerships", Brussels.
Marenjak, S., Skendrović, V., Vukmir, B., Čengija, J. (2007), "Javno privatno partnerstvo i njegova
primjena u Hrvatskoj", Građevinar br. 59.
Projekat: «Opravdanost izgradnje veletržnice na mikrolokaciji – Blok 53, Novi Beograd», za potrebe
naručioca JKP «Gradske pijace», Ekonomski fakultet Beograd, 2002/2003 i 2008 godina.
http://www.imo.hr/europa/publics/euroscope/es073-dodatak.pdf
http://www.bif-monthly.mediaonweb.org/sh/30 /skener/1247/
http://www.europa.eu.int/comm/regional_policy/sources/docgener/guides/PPPguide.htm)
http://www.goliath.ecnext.com/coms2/summary_0199-5231214_ITM
http://www.pppue.undp.org/toolkit/MOD120.html
http://www.asu.edu/educ/epsl/CERU/Guidelines/CERU-9607-108-GDL.doc
http://www.business.gov.pl/Public-Private,Partnership,(PPP),107.html
http://www.cream-europe.eu/en/documents/comm_2007_6661_en.pdf
http://www.dti.org.yu/srpski/?page_id=28
http://www.fao.org/ag/magazine/markets.pdf
http://www.fhwa.dot.gov/ppp/defined.htm
http://www.fmi.org/foodsafety/presentations/Alford-Public_Private_Partnerships_Draft.pdf
http://www.gdrc.org/uem/undp-capacity.html
http://www.ipo.gov.uk/education/education-hfe/education-knowledgetransfer/education-hfeknowledge-
baker/education-hfe-knowledge-baker-partner.htm
http://www.javno-privatno-partnerstvo.eu/JPP/JPP.pdf
http://www.lexxion.eu/epppl/
http://www.mreza-lokalni-razvoj.net/pages/doc/JPP.doc
http://www.pepfar.gov/c19654.htm
http://www.ppp.gov.za/
http://www.ubs-asb.com/s/Bankarstvo/2006/1.htm
Prozessleitfaden Public Private Partnership, str. 11 (www. Initiatived21.de).
http://www.dtlr.gov.uk
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Anna Krupina, Vladimir Szov
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LEADING BRANCHES OF THE TYUMEN REGION AND THE ANALYSIS OFTHEIR ECONOMIC COMPETITIVENESS
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Article title
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LEADING BRANCHES OF THE TYUMEN REGION AND THE ANALYSIS OFTHEIR ECONOMIC COMPETITIVENESS
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Authors
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Anna Krupina, Vladimir Szov
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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O18; R10
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Abstract
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The economic competitiveness of leading industries of the Tyumen region is examined in the article; different methodical bases of analysis of competitiveness of region are presented. For the estimation of competitiveness of producers a few methods are used: quantitative and high-quality. Positive and negative sides were certain each of methods. On the basis of the exposed and analysed methodical approaches the estimation of competitiveness of the Tyumen region with the use of the conjuncture questioning. The questionnaire of the harmonized conjuncture questioning contains the two-bit of questions (no more
than 15-20). Thus questions have high-quality, but not quantitative character. Typical question: " you estimate the volume of supplies of the prepared products on the predpriyatii". It is suggested to give answers
on a simple scale: " normy", " Normal'nye", " normy". It is exposed, that the competitiveness of the Tyumen region needs improvement.
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Key words
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Competition, Competitiveness, Factors of Competitiveness, Competition Relations, Grade Method of Estimation of Competitiveness of Region.
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Literature
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1. World Competitiveness Report.Oxford,
2007.
2. Гринчель Б.М. и Костылева Н.Е.
Важнейшие факторы повышения конкуренто-
способности регионов (краткая версия) – Интер-
нет http://www.regionforum.ru/forum/materials
/0/ print
3. Рожков К.Л. Процесс глобализации и
национальная экономика, М.: ДА МИД РФ, 2007.
4. Полякова А. Г. Оценка налогового
потенциала муниципальных территорий. //Гло-
бализация, федерализм и региональной разви-
тие. Сб. тезисов. - Тюмень: Издательство Тю-
менского государственного университета, 2001.
5. Социально-экономическое положение
Тюменской области в январе-декабре 2002 года:
Стат. доклад. /Тюменский областной комитет
госстатистики. - Тюмень, 2007.
6. Конкурентоспособность регионов:
теоретико-прикладные аспекты / Под ред. Ю.Н.
Перского, Н.Я. Калюжновой. - М.: ТЕИС, 2003.
7. Портер М. Международная конкуре-
нция. - М.: Вильямс, 2006.
8. Конкурентоспособность регионов: тео-
ретико-прикладные аспекты / Под ред. Ю.Н.
Перского, Н.Я. Калюжновой. - М.: ТЕИС, 2006.
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Slavica Tomic
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BULLYING AND EFFICIENCY
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Article title
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BULLYING AND EFFICIENCY
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Authors
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Slavica Tomic
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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J15; J16
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Abstract
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Bullying, a specific form of behavior at workplace is characterized by a systematic psychological terror and abuse, verbal and non-verbal, hostile, and non-ethical communication one or more coworkers with their colleagues. Bullying includes giving humiliating jobs to the staff, slandering, constant control and critics by management and colleagues, exposing to a stress of various psychic and psychosomatic
disturbances (they cannot get sick leave, and they are sexually disturbed), attacks to religious and national minority affiliation.
Negative influence of bullying is double. On the one side, it causes mental, psychosomatic and social sufferings of victims. On the other side, the employed lose motives to work, productivity and efficiency decrease. Bullying is a very difficult problem in organizations in Serbia and the loss of job is the first fear in the list of all fears, therefore the employed are often too afraid to inform on disturbing them.
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Key words
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Bullying, Psychological Terror, Non-ethical Communication, Suffering, Fear.
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Literature
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1. Baltezarević Vesna, Hoću da znam šta je
mobing, Beograd, 2007.
2. Baltezarević Vesna, Mobing: komunikacija
na četiri noge, Beograd, 2007.
3. Kostelić-Martić Andreja, Mobing-psihičko
maltretiranje na radnome mjestu, Zagreb,
2005.
4. Leymann Heinz, The Mobbing
Encyclopedia, 1998. www.leymann.se
5. www.eurofound.europa.eu/publications/
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Jelena Grdinić
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RISKS IN MARINE INSURANCE
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Article title
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RISKS IN MARINE INSURANCE
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Authors
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Jelena Grdinić
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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D86; G22; L92
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Abstract
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The author of this paper elaborates risks in marine insurance. Firstly, the author primarily specifies the concept, types and basic characteristics of risks, emphasizing specifics of marine risk in relation to general risks. The author particularly considers determination of risk according to our legal regulations and English Marine Insurance Act, as the most important act in this matter. Special attention is paid to insured risk according to the most recent standard conditions for insurance of ships and goods, as the basic legal regulations in terms of marine insurance. In the final part of the paper the author gives a brief overview of certain risks in marine insurance.
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Key words
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Insurance, Marine Risks, Institute Clauses, Ship and Cargo.
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Literature
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Ćesić, Z. (2003), Pokriće gubitaka ili oštećenja
zbog skrivene mane u strojevima ili trupu broda,
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of the Sea", Pravo i porezi, br. 5, RRIF, Zagreb.
Frančišković, I.(1994), Sustav transportnih
osiguranja, Croatia osiguranja d.d., Zagreb.
Grabovac, I. (1992) Zakonodavne i teorijske
osnove tumačenja pojma pomorske nezgode kao
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Law v. 34 br. 133-134 (1-2).
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kao osigurani rizik, Osiguranje i privreda, br. 1-2.
Hodges, S.(2005), Law of Marine insurance
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McAuliffe, W.C. (1980) Jr., The Concept of
"Latent Defect", Journal of Maritime Law and
Commerce, br. 4.
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rizik, Časopsis svijet osiguranja, br.5.
Pavić, D. (1986), Pomorski osiguranje, knjiga
prva, Zagreb.
Pavić, D. (1994), Pomorko osiguranje, knjiga
druga, Zagreb.
Šulejić, P. (2005), Pravo osiguranja, Beograd.
Tetley,W. (1978), Marine Cargo Claims,
second edition, Toronto.
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Mimo Drašković
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EVOLUTION OF SYSTEMIC LOGISTICS PROVIDERS
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Article title
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EVOLUTION OF SYSTEMIC LOGISTICS PROVIDERS
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Authors
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Mimo Drašković
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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L92; R40
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Abstract
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The functioning of a port and shipping system must be perfect in order to provide a competitive advantage and stable position in maritime market. The importance of logistics in business success of port and shipping organizations in contemporary conditions has become crucial. Due to that fact, more and more efforts are put in the designing of integral logistics systems. Thanks to a complex, systemic and networking approach, logistics today is improving the speed and efficiency of operations and significantly influences cost reduction and therewith fulfills one of the basic strategic functions, anticipating necessary key competences of the firm. It is a resource framework for the overcoming of strategic limitations and a method for the enhancement of the competitive
position and all marketing and management functions. In addition to that, the integration of partners requires, by rule, a consistent restructuring of the total chain dedicated to the creation of added value, i.e. reengineering of logistics and production business processes. Flexible and small structural units are created, cooperating among each other in a decentralized manner, retaining their key competences and strategic significance for the integral network dominated by a single leading firm as a center of the system, i.e. focus of the supply chain. The paper analyzes the formation of new logistics and marketing paradigm of the beginning of the new century and millennium, anticipating the overcoming of the traditional 3PL three-party logistics concept and formation of contemporary 4PL concept.
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Key words
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Logistics, Integrated Logistics Management, 4PL Concept, External Providers.
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Literature
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Aćimović, S. (2003), "Logistički provajderi",
Ekonomski anali br. 156, 113–120.
Darkow, I. (2004), "Leistungen fuer das
Management der Supply Chain", in: Supply Chain
Steuerung und Services: Logistik–Dienstleister
manager globale Netzwerke – Best Practices, Springer–
Verlag, 2004.
Delfmann, W. (2007), Logistics Service Providers,
www.spl.uni-koeln.de
Drašković, M. (2007), "Mogućnosti primjene
integrisane marketing logistike kod lučkotransportnih
usluga", Montenegrin Journal of Economics
No 5, Vol. 3, 121–134.
Drašković, M. (2008), Integrisana marketing
logistika u sistemu menadžmenta luke Bar, Kotor:
Fakultet za pomorstvo.
Pupavac, D. (2006), "Optimizacija proizvodnje
unutar logističkoga lanca za 21. stoljeće", Zbornik
radova Ekonomskog fakulteta Rijeka Vol. 24, sv.
2, 291–304.
Pupavac, D., Drašković, M. (2007), "Spreadsheets
on Function of Optimisation of Logistics
network", Montenegrin Journal of Economics No 6,
101–107.
Roca, B. (2004), Marketing logistika, Bački
Petrovac: Kultura.
Skjoett-Larsen, T. (2000), "Third Party
Logistics – From an Inter-organizational Point of
View", International Journal of Phisical Distribution
& Logistics Management Vol. XXX, No 2, 112-127.
Solomatin, P. (2006), "4PL provajderi: tendencii
stanovlenija rinka v svete nemeckogo opita",
Logistika i pravlenie cepami postavok No 6 (17),
dekabr, 44-59.
Vasiliauskas, A. V., Jakubauskas, G. (2007),
"Principle and Benefits of Third Party Logistics
Approach when Managing Logistics Supply Chain",
Transport No 2, 67–72.
Zadek, H. (2004), "Struktur des Logistik-
Dienstleistungsmarktes", in: Supply Chain Steuerung
und Services: Logistik–Dienstleister manager globale
Netzwerke – Best Practices, Springer–Verlag, 2004.
http://hosteddoct.ittoolbox.com
http://metrogroup.de/servlet/PB/manu/1
000080_I1/index.html
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Ružica Žnideršić, Dražen Marić
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DESIGN PROCESS IN NEW KNOWLEDGE ECONOMY
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Article title
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DESIGN PROCESS IN NEW KNOWLEDGE ECONOMY
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Authors
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Ružica Žnideršić, Dražen Marić
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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D83; O32
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Abstract
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The turbulent development of science and technology has lead to major changes in all spheres of man's existence, As such, it has resulted in the necessity of applying multidisciplinary approach to solving problems encountered by both individuals and corporations. Industry convergence, technological complexity, solution selling, and the globalization of consumers are increasing the importance and dispersion of relevant new knowledge. Winning in the global knowledge economy is not about choosing between innovation and operating efficiency, or between exploitation and entrepreneurship. It is about winning a global tournament by identification and access new technologies and market trends ahead of the competition, by transformation of knowledge into innovative products and services, and by exploiting these innovations
in markets around the world. The issue of design, i.e. defining and styling products and services, as well and their construction and general formation, has, for a long time, been the exclusive task of technologists and engineers. The changes in the living and business conditions have increasingly been introducing the product design issue into the area of marketing. The only way for companies to achieve their goals of survival and market growth is to design such products and services which meet the strict preferences and demands of consumers in new knowledge economy, which also contributes to the improved quality of life.
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Key words
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New Knowledge Economy, Consumers, Competition, Advantage, Preferences, Needs.
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Literature
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1. Yves Doz, Jose Santos, Peter Williamson,
"From Global to Metanational", Harvard Business
School Press, 2001
2. Michael Solomon, Gary Bamossy, Soren
Askegaard, "Consumer Behavior-a European Perspective",
Pretince Hall, 2002
3. Vasiljev, S.: Marketing principi [Marketing
principles], Birografika a.d., Subotica, 1990.
4. Henry W., Mensaco M., Takada H.: "New
Product Developement and Testing"; Lexington Books;
Macmillan Inc.; 1989
5. Ph. Kotler, Marketing Management [Serbian
translation: Upravljanje marketingom]; MATE d.o.o.,
Zagreb
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Ivan Kotliarov
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MATHEMATICAL FORMALIZATION OF THEORIES OF MOTIVATION PROPOSED BY ABRAHAM MASLOW AND FREDERICK HERZBERG
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Article title
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MATHEMATICAL FORMALIZATION OF THEORIES OF MOTIVATION PROPOSED BY ABRAHAM MASLOW AND FREDERICK HERZBERG
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Authors
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Ivan Kotliarov
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Category
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Economics
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Article type
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Science Article
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JEL Classification
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C00
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Abstract
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the present article gives an outline of a mathematical model of theories of motivation proposed by Abraham Maslow and Frederick Herzberg. This model is built on a basis of special non-continuous functions.
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Key words
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motivation, theories of motivation, mathematical modeling, stimuli.
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Literature
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Kotliarov, I. (2008), "Labour motivation: an axiomatic vector model", Anales de psicología, volumen 24,
número 1 (junio), 2008, pp. 58-63 (Universidad de Murcia. Available online at http://www.um.es/analesps
/v24/v24_1/08-24_1.pdf).
Maslow, A. G. (1999), Motivacija i lichnost, St. Petersburg: Evrazija (Translated from English).
Mescon, M., Albert, M. and Khedouri, M. (1992), Osnovi menedzhmenta. Mpscow. Delo. Translated
from English.
Javorskij, B. M., Detlaf, A. A. (1979), Spravochnik po fizike dlja inzhenerov i studentov vuzov. Moscow:
Nauka.
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