Montenegrin Journal of Economics


Usage Of The Elements Of Marketing Communications For Promotion Of Pharmaceutical Products

Ludmila Dorokhova and Oleksandr Dorokhov

2011, vol. 7, no. 1, p. 149-155


Some elements of marketing communications are analyzed. The role of packaging of pharmaceutical products during their promotion to consumers is described. The basic approaches to the use of corporate identity style and it's components in pharmaceutical market are given. Exhibitions as components of marketing of drugs, pharmaceutical and medical products are studied.


suggested citation:

Ludmila Dorokhova and Oleksandr Dorokhov. "Usage Of The Elements Of Marketing Communications For Promotion Of Pharmaceutical Products." Montenegrin Journal of Economics. vol. 7, no. 1, 2011, p. 149-155

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