Montenegrin Journal of Economics


Brending As The Tool For Realization Of Marketing Strategies

Vladimir Ponomarenko, Ludmila Dorokhova and Oleksandr Dorokhov

2010, vol. 6, no. 12, p. 113-120


The role and place of branding in the sale of drugs and medical supplies has been examined. The classification of pharmaceutical brands is given. The basic ways and instruments for the development of brands and their elements on the pharmaceutical market has been described. The main approaches to manage the development and promotion of drug's products brands are analized. The main tasks and perspectives of branding on the sale of drugs in retail pharmacies are presented.


suggested citation:

Vladimir Ponomarenko, Ludmila Dorokhova and Oleksandr Dorokhov. "Brending As The Tool For Realization Of Marketing Strategies." Montenegrin Journal of Economics. vol. 6, no. 12, 2010, p. 113-120

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