@Article{mje_2010_v06-n12-a17,
Title = "{B}rending {A}s {T}he {T}ool {F}or {R}ealization {O}f {M}arketing {S}trategies",
Author = "Vladimir Ponomarenko and Ludmila Dorokhova and Oleksandr Dorokhov",
Pages = "113-120",
Journal = "Montenegrin Journal of Economics",
Volume = "6",
Number = "12",
year = 2010
}