@Article{mje_2010_v06-n12-a14,
Title = "{T}he {I}mportance {O}f {T}he {E}xisting {P}aradigms {O}n {T}he {B}asic {P}rinciples {O}f {S}ales ",
Author = "BoĹžidar Roca",
Pages = "93-97",
Journal = "Montenegrin Journal of Economics",
Volume = "6",
Number = "12",
year = 2010
}