@Article{mje_2008_v04-n07-a10,
Title = "{C}omunication {E}ffects {I}n {R}etail {T}hrough {C}onsumers {S}ocial {N}etwork",
Author = "Božidar Roca and Ružica Žnideršić",
Pages = "29-33",
Journal = "Montenegrin Journal of Economics",
Volume = "4",
Number = "7",
year = 2008
}