Montenegrin Journal of Economics


Category Management In Function Of Creating New Orgaorganisation

Tatjana Ivanović

2006, vol. 2, no. 4, p. 175-184


This article gives an overview of the recent developments in category management. The study lead to a better understanding of the intricacies and comprehensiveness of category management and shows that it encourage development on the retail's and on the producer's side . Although the concept is the same, in practice there are a large number of differences to be found. Accoridngly, it is shown importance of category manager and complexity of this activity. It was insight comunication development between producers and retails through time. Because of its importance and compexity, it was showed necessry educations, activities and abilities of category managers.


suggested citation:

Tatjana Ivanović. "Category Management In Function Of Creating New Orgaorganisation." Montenegrin Journal of Economics. vol. 2, no. 4, 2006, p. 175-184

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