Montenegrin Journal of Economics


Psychological Access To Advertisement

Tatjana Ivanović

2006, vol. 2, no. 3, p. 213-226


Fast economic development needs contemporary solving of problems which occur on market. With aim of better and stronger penetration toward consumer, specialists started to consider in details consumer from more aspects. Through exploring consumer's needs and motives it is made qualitative studying whose target is to uncover subconscious and hidden motives of human behavior. Motivation is thing which move consumer and make him active. Consumer's behavior is caused by stimulates and motivations which are appear under external and internal factors which exercise influence on them. In this article are considered some psychological aspect of advertisement and influence of advertisement on recipient. Beside some advertisement which earlier were realised, it is tried to get comment on the same which are sooner realized. Aim is that through analysis of practical examples try to close some psychological aspects of advertisement and explain importance of this analyse during creation of campaign.


suggested citation:

Tatjana Ivanović. "Psychological Access To Advertisement." Montenegrin Journal of Economics. vol. 2, no. 3, 2006, p. 213-226

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