Innovation implies newness. This discuss try to explain what is it category management and to present ways of defining and understanding category management and category. It is also tried to explain importance and role of categories. Through practical examples it is tried to explain why category management is interes of retails and /or retail chain and for producers.
Tanja Ivanović. "Category Management U Funkciji Realizacije Komparativnih Prednosti Kod Roba ŠIroke PotroŠNje." Montenegrin Journal of Economics. vol. 1, no. 2, 2005, p. 167
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